cronenberg / the dying poster

to promote david croneneberg's exhibition in prague we created a heated, custom built citylight, filled with fly larvae. soon the larvae started turning into flies and over time, they were getting trapped on its glue covered back, eventually spelling the exhibitionís name and location with their dead bodies.

idea: kateřina kurťáková
art direction: kateřina kurťáková, petr radotínský
copywriter: jakub krčík
creative director: marek linhart
case video director: jan švejkar
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